A Tale of Two Porn Publicity Stunts

You probably remember Ropeadope’s post last month about Larry Flynt’s bailout PR stunt. When I heard about it, I thought it was actually pretty funny and showed Flynt is still on top of his game.
On Tuesday, Steven Hirsch of Vivid offered Nadya Suleman (aka Octomom) one million dollars to star in a Vivid movie. If you haven’t been following the Octomom story (or even if you have), here’s my take: as outrageous as her situation is, I find it tragic in the end – mostly for her children. So when Vivid offered her a million dollars to be in a porno, it felt like a cynical PR stunt to get Vivid’s name in the news. And it was very successful at that.
The next day, Pink Visual wrote a letter/press release of their own. In it, they say, “It simply isn’t in your interest, and more importantly in the best interest of your children, for you to become a porn star” and offered Ms. Suleman one year’s worth of free diapers not to accept Vivid’s offer.
Perhaps you’re saying “but they’re just trying to capitalize on the situation too!” and you’d be right. But you know who looks better in this whole mess? Pink Visual. They capitalized on Vivid’s PR stunt to make themselves look good while making a competitor look bad. As a marketing professional myself, I have to say I was impressed…
Update: Nadya has turned Vivid down (shocking!). According to Radar Magazine, Suleman said, “I think it’s kind of funny that I got offered a million dollars to make porn, those guys at Vivid video must be nuts! Who wants to see me naked? Maybe in a year when the baby fat goes away.”








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