One of the biggest criticisms about the premium upgrades is they’re too expensive. We’ll talk to Evil Angel and Vivid, but first I’d like to get a sense on what pricing model would you guys find… non offensive? Of value?
Our constraint is the studios will insist on a revenue share of all their content, which means they won’t allow it to be mixed in with the general VideoBox content. It’ll have to be priced in a way that they can track it.
We could ask for cheaper subscriptions, but there are a couple downsides with that model.
1. It could get annoying as we expand into more premium studios, and include content from other paysites. You probably wouldn’t want to manage 20 subscriptions.
2. Our billers can’t handle this complexity.
A much simpler model would be something like iTunes, where we charge one token per scene to watch/download. You’d buy tokens in fixed amounts (like $20 for 20 tokens) from our billers, and we keep track of the balance. Much simpler technically.
Then we could just have one area of “premium” content, and make it less prominent. And what do you think would be a fair price to pay to watch or download a scene?
Note: under the token approach, VideoBox basic would still exist in its present form. You’d pay a subscription price for unlimited downloading of 5 DVDs per day. We would just have an additional area (which would be token-based) for higher end or niche content.
Just Say No?
And finally, we could just say “no thanks” to any content that we can’t license without revenue sharing. The downside there is VideoBox will remain fairly constricted to mainstream LA professional porn.