This is David, and I’m one of the two founders of VideoBox (Josh is the other). As the CEO of the company, I personally made the recent decision to change our DVD release schedule.
First and foremost, I want you all to know that I hear your complaints and that every member of our team cares about what you have to say. The uproar over the release schedule change and what to do about it has been the talk of the office for the past two days, and it’s prompted this posting—something that I’ve never done before.
Because of your concerns, starting today, we’ve changed the release time of the five daily DVDs from 7 PM to 5 AM (PDT), this way you don’t have to wait around for each day’s new releases. Also, although we planned to make the release schedule change permanent, because of the response, our new plan is to collect data over the next month and then make a decision about our future policies.
To put things in context, the reason that we made this change is so that we can collect better streaming/download information to use for purchasing content that you’ll like better. In particular, releasing all the day’s content at once allows users to choose what content to view; in essence, we’ve given you the ability to directly cast a vote for what you like more, as opposed to watching a movie just because it’s the only new update, or just happens to be the most recent one, or is displayed front and center on the site.
Nevertheless, I apologize for breaking the routine of those of you who check the site every few hours for the latest update. I assure you that we didn’t make this change to cause you distress, but rather as an effort to make every update on VideoBox—regardless of when it happens—of a higher quality and more in tune with your desires and preferences.
Though not directly related to the release schedule, I also want to address concerns on our content quality. My vision is to have the best content available on VideoBox at the absolute lowest price, and we’re in the process of making several changes that I hope will make everyone happier:
1) We spent more money on content licensing in 2010 than in the history of the company, and we’ve increased our content budget for the coming year by 15 percent. In 2011, our annual licensing budget will surpass two million dollars. We’re well aware that the quality of content varies by the day. However, taking a longer term view, it’s clear that our content quality has dramatically improved in the past several years (does anyone remember the days of the pink Cherry Box releases?). On average, every new DVD released onto the site cost members a dime. For the cost of a McDonald’s extra value meal, you get seventy-five new movies—I think that this is an incredible value, and we hope you agree.
2) We’ve changed the way we license content for 2011. In the past, we’ve had issues with receiving DVDs in giant batches from studios and subsequently releasing them onto the site in clumps. In 2011, releases from studios will be more evenly spaced and less grouped together, offering you more variety each day.
3) We’re getting ready to introduce HD titles, so each day will have one new HD update. We’ll be the only site where some studios’ content is available in HD, as we get source files (not DVDs, since they aren’t HD) from the studios. This content will be from some of our best studios, and will be at no extra cost.
4) We’ve signed on two new channel partners, Reality Kings and Kink. Both are recognized leaders in their niches, and VideoBox is the only place on the web where this content is available (other than the RK and Kink sites). While this does cost extra, it’s at a discounted price compared to their normal offers.
These and other changes are being made as a direct result of feedback from users. Again, I want to stress that I—and everyone else at the company—values your feedback and appreciates your business. Our goal has always been to build the best adult site on the web, and we’re constantly striving to achieve this.
Please feel free to email me at email@example.com if you have questions, concerns, or comments. I’m also currently moderating the VB3 forum at http://vb3forum.videobox.com and welcome your feedback about our new site, too.
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