5 DVDs at once! Why? Why? Why?

This is David, and I’m one of the two founders of VideoBox (Josh is the other). As the CEO of the company, I personally made the recent decision to change our DVD release schedule.

First and foremost, I want you all to know that I hear your complaints and that every member of our team cares about what you have to say. The uproar over the release schedule change and what to do about it has been the talk of the office for the past two days, and it’s prompted this posting—something that I’ve never done before.

Because of your concerns, starting today, we’ve changed the release time of the five daily DVDs from 7 PM to 5 AM (PDT), this way you don’t have to wait around for each day’s new releases. Also, although we planned to make the release schedule change permanent, because of the response, our new plan is to collect data over the next month and then make a decision about our future policies.

To put things in context, the reason that we made this change is so that we can collect better streaming/download information to use for purchasing content that you’ll like better. In particular, releasing all the day’s content at once allows users to choose what content to view; in essence, we’ve given you the ability to directly cast a vote for what you like more, as opposed to watching a movie just because it’s the only new update, or just happens to be the most recent one, or is displayed front and center on the site.

Nevertheless, I apologize for breaking the routine of those of you who check the site every few hours for the latest update. I assure you that we didn’t make this change to cause you distress, but rather as an effort to make every update on VideoBox—regardless of when it happens—of a higher quality and more in tune with your desires and preferences.

Though not directly related to the release schedule, I also want to address concerns on our content quality. My vision is to have the best content available on VideoBox at the absolute lowest price, and we’re in the process of making several changes that I hope will make everyone happier:

1) We spent more money on content licensing in 2010 than in the history of the company, and we’ve increased our content budget for the coming year by 15 percent. In 2011, our annual licensing budget will surpass two million dollars. We’re well aware that the quality of content varies by the day. However, taking a longer term view, it’s clear that our content quality has dramatically improved in the past several years (does anyone remember the days of the pink Cherry Box releases?). On average, every new DVD released onto the site cost members a dime. For the cost of a McDonald’s extra value meal, you get seventy-five new movies—I think that this is an incredible value, and we hope you agree.

2) We’ve changed the way we license content for 2011. In the past, we’ve had issues with receiving DVDs in giant batches from studios and subsequently releasing them onto the site in clumps. In 2011, releases from studios will be more evenly spaced and less grouped together, offering you more variety each day.

3) We’re getting ready to introduce HD titles, so each day will have one new HD update. We’ll be the only site where some studios’ content is available in HD, as we get source files (not DVDs, since they aren’t HD) from the studios. This content will be from some of our best studios, and will be at no extra cost.

4) We’ve signed on two new channel partners, Reality Kings and Kink. Both are recognized leaders in their niches, and VideoBox is the only place on the web where this content is available (other than the RK and Kink sites). While this does cost extra, it’s at a discounted price compared to their normal offers.

These and other changes are being made as a direct result of feedback from users. Again, I want to stress that I—and everyone else at the company—values your feedback and appreciates your business. Our goal has always been to build the best adult site on the web, and we’re constantly striving to achieve this.

Please feel free to email me at david@videobox.com if you have questions, concerns, or comments. I’m also currently moderating the VB3 forum at http://vb3forum.videobox.com and welcome your feedback about our new site, too.


79 Responses to “5 DVDs at once! Why? Why? Why?”

  1. vb-david Says:


    I agree with you about the 5 DVDs on the home screen. We’e fixed this issue in the new version of VideoBox (VB3), which is currently in beta.

    You can check it out here: vb3.videobox.com

  2. vb-david Says:


    Right now we don’t have a date set for when we will stop operating VB2. We definitely need to continue evolving VB3 before this happens. I imagine it’s going to at least be several more months.

  3. dan Says:

    What about 3 movies twice a day? It’ll split the differance and allow users to see all the updates at that time right on the main page.

  4. Ricer Says:

    i’m not going to say anything stupid like i’m going to cancel my membership because you’ve moved to the new dump-all-at-once format. you’re the only real game in town and have no competitors. your service is great.

    however i do feel somehow ‘cheated’ by the new format. one thing that set you guys so far ahead (to me) was the fresh-factor, sure the videos weren’t always fresh but you kept the content coming and i would sneek-a-peek several times a day just to see if you dropped anything ultra cool for a mid-day, mid-evening, middle-of-the-night wank.

    now the site just seems stale. it ‘feels’ like the same vids i just looked at are ALWAYS hanging out. it really has lost some of the excitement.

    while it’s cool that you’ve made the change to help out statistics or whatever, i’m hard pressed to believe that this type of internal dev change should ever replace your users experience and enjoyment.

    i find i enjoy your site a little bit less now, but like i said it’s still great and i won’t cancel my membership over an interface issue. But please note, these things are cumulative though in users minds:

    the switch to pay-for-more-content last year, the double billing issue, now the death of the fresh-factor, i’ve not seen a lot of positive progress in the service in the past 12 months – there may come a day if this trend continues.


  5. Perry Says:

    big fan of the 5 at-a-time change, both from on a day-to-day and longer-term quality perspective. please revert to the staggered schedule…

  6. anabolicfan Says:

    The new 5 at a time release schedule has CLEARLY killed the amount of comments that are posted to the site. Many have commented over the years that the comments are a real feature for them…

  7. Jrd Says:

    Hi, I understand the reason for the change, it’s not my preference but i think it certainly will serve its purpose.

    I was hoping to make a different suggestion, however. If you do decided to post the 5 daily dvds all at the same time, can you show all 5 of them on the home page?

    For people like me who log in daily, it seems silly to initially only see the top four, and then click “all new dvds” to see the last one. Sorry if I’m being picky but i think it would be helpful.


  8. Butchie Says:

    Can someone explain to me what the uproar is all about? Why do you want the 5 DVD’s all spaced out 4-5 hours? Instead of waiting, you get them all at once. If you’re all so butthurt about it, how about initially, you put a post-it note on your monitor to block out the 4 extra movies. Then 5 hours later, move it over to uncover one, and so on until you get all 5 spread out over 24 hours.

    This all just seems ridiculous to me and shows how people resent change just because it’s change. But from a marketing perspective, it did make this site unique in a sense, and the users probably enjoyed the countdown meter. Isn’t there a way to let the user choose – that way, the babi…I mean users who want the releases spread out by 5 hours can get it that way if they so choose in their preferences, while the rest of us can get them all at once. After all, it doesn’t matter, and if it helps keep costs down and quality up, then of course I’m all for it.

  9. James Says:

    I like the new format. I don’t have time to check the site multiple times a day to check out new updates. I like that once I have some free time, I can check out all the updates for the day.

  10. Pleasure123 Says:

    When will we be getting HD videos on Videobox? Will they cost members who have access to download WMV DVD movies extra money to download HD movies?

  11. Pleasure123 Says:

    I should have read more posts as I see now that HD won’t cost any extra money. I’d be interested to know what video format will be chosen for HD video. If it’s a very good video scene then I would want to download in HD quality.
    Is it possible to change the WMV DVD from 640 x 480 to true DVD size of 720 x 480 or 720 x 576 or is this likely to make the file size too large?

  12. badboy911 Says:

    The problem being is that frequent updates kept people engaged by posting comments on the actual movie title or individual scenes just seeing them all at once takes away from that…

  13. hankdog Says:

    @ropeadope, David and Jordan: Per rope’s suggestion on Jan 2, I emailed Jordan to see if I can switch over, but I haven’t received a reply, maybe because you have been busy in Vegas. At any rate, I would be interested in making the switch.

  14. hankdog Says:

    RE INCREDIBLE DIGITAL: Guys, I really hate complaining, but this studio seems to be pretty much universally hated by the membership. Could you possibly give us some update on how much more of this studio we will be seeing, and could you please consider dropping them from your line-up in the future? I am sure that most of us would appreciate it. THANKS!

  15. ropeadope Says:

    @ hankdog – I’m confident Jordan is attending to it, but I’ll send him a friendly reminder first thing Monday morning.

  16. helton Says:

    I do not like 5 at a time. Please go back to you old style. I have lost interest in your website!

  17. ThisOneGuy Says:

    Wow. Just wow. I swear there are more pussies in the comments sections and in the blog than in all of the vids on this site. WHAT IS THE FUCKING PROBLEM? Nothing has changed! There are still 5 vids a day! Do that many people honestly just sit around on their asses doing nothing counting down the hours to the next update? Seriously? The wait time for the day’s releases has been cut drastically. Why would that make you lose interest in a porn site? I don’t get it. And what’s with all the “I’m canceling, I’m canceling” whining? Cancel, then! Just STFU and do it, and when you’re asked why under “reason for cancellation”, then you can gripe. You’ll actually be doing it for someone who just may give a shit. Keep up the good work, David. Fuck the haters.

  18. Jordan Says:

    @ Hankdog I wrote you on 1/06…I’ll resend the email. If you don’t see it in your inbox, check to see if it got marked as Spam…Let me know if you still don’t receive it.

  19. Bsberlin Says:

    Thanks for all of the updates… When can we expect to see the Kink videos up and running? Im a huge fan!

  20. vb-david Says:

    @Bsberlin. The Kink updates are a premium channel so they will cost extra, but you can purchase it now on the beta version of VideoBox. vb3.videobox.com

  21. mark Says:

    canceled because the 5-at-a-time was proof enough how redundant pron and the site have become

  22. Shawn Says:

    Well put ThisOneGuy. All they are doing I think is streamlining their operation which is good for us customers.This site can only get better with what I see as a committed and customer friendly staff at VB. Their business model is far and away the most consumer friendly and the most value.Other sites give you a small amount of access to “exclusive” content while the other 80% of their vids require “premium” membership.Talkin to you PornStarNetwork….VB rules!!

  23. jb3082 Says:

    To be honest, I like the new format of 5x a day. Allows you to leisurely peruse through several titles in a sitting rather than looking at one new movie every few hrs. I mean I like to beat it more than 1x a day sometimes, but every 4 hrs??!?

  24. hankdog Says:

    Hello everyone: I just wanted to relate an experience I have been having with VB recently. I enrolled in an older version of VB called Xmovie almost three years ago, and have been a member there ever since. But a few weeks ago, I discovered this blog, and found that I could switch over to the “real deal.” Some of you may have seen my earlier post and messages back and forth on it about changing my membership over to VB in the past few weeks. I would like to tell you all that the responses I got from Jordan in VB customer service was very fast, and VERY courteous and helpful. In fact, once I got his messages past my SPAM filters, Jordan’s responses to me were almost instantaneous. I have never experienced such a fast response to a customer service need on the world wide web. And now I have my membership transferred over from Xmovie to VB with no fuss, no hassle, and I am saving some $$$ a month. VB has been having some ups and downs lately, and we, the members have been going through the ups and downs with them. I know that there has been a perception that VB does not care about their members, but I would tend to disagree, especially with the great service I have received. AND, WE JUST HAD OUR THIRD DAY IN A ROW WITHOUT ANYTHING FROM INCREDIBLE DIGITAL!!! Thanks, VB, great job, and thanks Jordan. Let’s all try to hang in there and get through this big change together. It will get better…it is already! I imagine I will be a member of VB for many years to come…it is probaly the best bargain there is on the internet.

  25. Busman Says:

    I have been a member for 5 years, and all I can say is that the change to 5 releases once per day has been a disappointment. In fact the biggest issue has been the inferior quality and outdated issues since the change over. I don’t appreciate waiting 24 hours for 10+ year old video.

  26. hankdog Says:

    Is there a place in this blog where we can post comments or general questions about the VB site?

  27. ropeadope Says:

    @ hankdog – The VB3 Forum has a member feedback section. Click here to enter the forum.

  28. cactus Says:

    I have to thank VB for changing to 5 posts all at once. You cured my porn addiction. Now I don’t check in all day lon, and I don’t keep checking the comments on the most recent video, because they all are the most recent video. Better for your bandwidth now, but eventually I’ll get bored with the site and quit.

  29. Primitive radio god Says:

    Keep it this way don’t change it