Intel Unveils New DRM at CES — Should Porn Users be Worried?

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One of the big announcements at CES this year was Intel’s official release of the Sandy Bridge architecture. Anticipation for this has been thick in the tech space for a couple weeks now, partly because of the architectural changes, focusing more on an integrated chip design, lowering price and increasing performance, but largely because of Intel’s bow to Hollywood with the agreement to implement DRM software directly into their chips. The idea is this will make it easier for movie-makers to protect movies they distribute digitally.

Intel calls this new technology “Intel Insider”. On their blog they describe it as “an armoured truck carrying the movie from the Internet to your display, it keeps the data safe from pirates, but still lets you enjoy your legally acquired movie in the best possible quality.” Priceless.

So what does this mean to the average video user?

This will only have an impact on new content delivered digitally with special data injected to support Intel Insider. If you have content without this data, you will still be able to play it, regardless of if your computer has this technology or not. It’s unclear how much content will be available with this technology implemented. Presumably the target market will be supplementary digital copies of movies that come with the blu-ray, but this could definitely also include paid-for downloads. If you have one of these files and don’t have the latest tech from Intel, you won’t be able to play the file.

Videobox does not implement any DRM in our video files.

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3 Responses to “Intel Unveils New DRM at CES — Should Porn Users be Worried?”

  1. rj Says:

    And it should stay that way! F*&$ Intel! Go AMD!!

  2. spidge Says:

    I’d rather say that porn content providers should be worried. The publicity backlash of suddenly limiting content to a specific hardware alienating all AMD or older Intel users (my pc is close to three years and I’ll probably keep it for one more) they will see wallets close. Same goes for netflix. Most people won’t like the idea of having to replace their fully functional, very able to stream 1080p content, computers for another fully functional, perfectly able to stream 1080 content on, but now with a chip because content providers say so.

    In a broader perspective I’m not sure if this is a move against AMD or ARM. Especially with streaming boxes like Roku, Xtreamer, WD etc packing more and more heat. These devices are also the main reason why I predict this latest stupidity from Hollywood to fail.

  3. Ace Says:

    They will learn what all producers learn the hard way:

    DRM=No Sales