As many of you noticed, last week we changed the top content bin on the home page from “Newest DVDs” to “Recommended DVDs”. I’m writing this post to give some background on this decision.
First, I want to apologize about making this change without any communication. I know we made it confusing and less convenient for many people whose usage pattern is to check out the latest content.
So why did we make this change? A couple big reasons:
We want to display more relevant content
We have an archive of over 13,000 movies. Chances are, the last 5 DVDs added to the site will not appeal to you as much as 5 that we can recommend algorithmically.
Our recommendation algorithm is pretty good (though I think it can be a lot better). For one thing, it automatically chooses videos that you haven’t seen before. With over 13,000 DVDs, no one has seen more than a fraction of our library (that’s over 2 years of continuous 24/7 porn watching).
Our metrics confirm an increase in relevancy: after one week, we’ve seen a 9% increase in downloads since we promoted recommended over newest DVDs.
The world is *gasp* running low on new porn
There’s less porn being made these days. And much of it cannot be licensed without putting the content into designated premium channels.
Historically, our value proposition has been strongly linked to “5 new DVDs a day”. Because of changes to the external market, we can’t keep adding 5 DVDs a day forever.
So we need to reframe our value proposition to be more about overall quality of content that you experience, rather than simply what’s new.
I want to thank you for your patience and for being part of this site.
So far, there’s been an increase in downloads without an increase in cancellations, so I feel like these changes are moving us in the right direction. And things should only get better by improving our recommendations.