For all of you interested in the breadth of human sexuality and/or intellectual property issues, here are some fun facts about content on VB 🙂
Tranny is Our Most Popular Request
People’s sexual tastes are wide… and specific. One person likes blond girls getting their toes licked. Another gets off on two older women playing with a double headed dildo. We try our best to make people happy with our updates, but the unavoidable fact is most people will not like whatever we put up.
And, yes, the most popular category request we get is transsexual.
Looks like VB Dipped into the Bargain Bin Again
We have a handful of studios that consistently release good DVDs (Red Light District, Platinum X, Combat Zone, DVSX, Lethal Hardcore, and a few others). So why doesn’t every update come from one of these studios?
It’s not because we’re cheap. It’s because they don’t release 5 DVDs per day. Most studios release only a handful of titles per month. We put 150 per month on our site, and that’s a significant portion of America’s porn production.
Cost vs Quality
For the most part, the cost of content has little to do with its quality. The two main factors that go into content cost are
1) The quality of the content, as perceived by its owner, and
2) The owner’s financial pressures
We’re always hunting for good content deals. That’s how we’re able to keep the price of VB relatively low. Our reputation in the content licensing world is that we’re predatory, but we pay our bills on time.
Nonetheless, we can only license a small fraction of the world’s porn with our existing payment structure. We could have 10x the amount of content on VB if we adopted a revenue sharing model. But our margins are so low that we’re be in the red if we paid for content through revenue sharing.
So rev share only works if we can attach it to an additional income stream, which is the thinking behind the premium channels.
2 Hours to the Next DVD
Another factor that goes into our content strategy is our site navigation. Specifically, the dominant feature of our home page is the latest DVD, and most of our clicks go to new DVDs.
That’s all fine if we stick to mainstream LA porn, but it doesn’t work so well if we want to expand into a wide variety of niches. Let’s say we want to add 1000 DVDs of girls getting spanked. Some members will like this content, but most will not, and they won’t appreciate seeing a new spanking DVD a day for 3 years.
In the future, it would be nice to use the home page real estate for something more relevant than the latest DVDs. It could be “scenes we think you’d like”, for instance. But such a change would affect most of our member’s usage pattern, so it’s a big deal.